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Marketing and Selling

Mostly, people are confused between marketing and selling. The marketing and selling are usually perceived as being the same.

In general “ Marketing and Selling “ used as synonyms but there is a substantial difference between both CONCEPTS.

Marketing as a concept and approach is much wider than Selling and is also dynamic as the focus is on CUSTOMER rather than PRODUCT. Marketing revolves that of customer, while selling revolves round the needs and interest of the manufacturer or marketer. It is the whole process and satisfying the needs of the customer.

Selling has a product focus and mostly producer driven. It is the action part of the marketing only and has short-term goal achieving market share. The emphasis is on PRODUCT variation for closing the sale where the objective can be stated as, “ I must somehow sell the Product”.

 


 

A GLIMPSE- Selling

  • a. Presentation skills
  • b. Effective Communication skills
  • c. Effective negotiation skills
  • d. Positive influencing skills
  • e. Handling objections

 


 

Having a clearly defined sales process goes beyond knowing how to close a deal.

Your sales process is the set of steps your sales team follows when moving a customer along the sales funnel. It begins before you contact a prospect and often continues long after the sale is finalized.

A comprehensive sales process encompasses all major customer interactions from prospecting to selling to nurturing.

So, why does having a detailed sales process matter?

    A well-defined sales process allows you to:
  • • Better understand every stage of your sales pipeline
  • • Develop more effective sales and marketing strategies
  • • Move prospects along the buying process more quickly
  • • Smoothly onboard new hires when expanding your sales team

Plus, having a well-thought-out sales process allows you to create and nurture long-lasting customer relationships – which translates into higher customer lifetime value, reduced customer acquisition cost, more customer referrals, and increased profit potential.